Big Ideas, Bold
Implementation

Digital Marketing can be done in several ways. Google and Facebook are currently the two largest advertising platforms. With Google, you can run ads via the Google Display Network, YouTube, Google Shopping, Gmail, and of course its Search Networks. With Facebook, you can run ads via Facebook, Instagram and WhatsApp.

Using a daily budget, business owners can run paid ads on both of these platforms. Through Facebook ads and Google ads, you can direct people to landing pages. Additionally, Facebook ads allow you to use native Facebook lead forms to collect users’ contact information. Generally, online advertising campaigns are charged by the click, impression, or view. Your ads will stop running once your daily budget is exhausted.

The team at Imprint has over 20 years of combined online marketing experience.

Throughout this time, Imprint Digital has developed marketing formulas that are applicable to any industry. Our sole focus is to maximize your return on investment. How do we do it? We only focus on advertising campaigns that turn a profit for your business.

Each lead and sale is tracked, the LTV (average customer lifetime value) compared to the CPA (cost per acquisition of a new customer) is calculated, and we provide advice based on the data. A bigger budget does not necessarily mean a bigger campaign. Scaling a campaign to accelerate business growth requires taking into account sales volume vs. sales margin.

We do not leave any stone unturned when setting up and managing online marketing campaigns at Imprint. Some of the tools we use are:

• Google Tag Manager
• Google Optimize
• Google Analytics
• Data Studio
• Call Tracking
• Zapier Integrations
• Software that detects click fraud
• Machine-learning powered bidding software
• Detailed conversion tracking
• Bidding on ads based on return on the investment

• Identifying your advertising objectives
• Knowing your products and how to make them profitable
• Choosing the most appropriate campaign type
• Keyword research
• How to create the best campaign structure to drive down costs

•  Make your ads more compelling by creating many ‘ad extensions.’
• It’s not unusual to have 100’s of ad variations in a simple campaign if done right.
• If using display, creating, or contributing to several different banner ads
• Adding conversion tracking to Google Analytics (a simple process, though it can also take a lot of time) Conversion tracking requires minor adjustments to your website … and so much more.

The typical budget for most of the campaigns that we run hovers around the £1,000 per month figure. The main thing we care about here at Imprint is the return on ad spent, or how much money are you getting out for the money you put in. All inquiries and sales that you get from the campaigns we manage are tracked in detail, and we work closely with you to determine the average cost per acquisition of a new customer.

Our team will analyse your advertising investment against your average lifetime value (or average initial sale value) of a customer, allowing us to accurately determine whether or not the campaign is profitable. Successful Search Engine Optimization, Facebook Ads, or Google Adwords campaigns don’t cost a thing. In fact, they generate income! A better question would be how much money can you make from online advertising campaigns? Our clients have seen a return on investment exceeding 40 x and even more.

Google allows you to advertise through a variety of channels. Your business can be promoted on Google Search, YouTube, the Display Network (which includes Gmail ads), and Google Shopping by using Google ads.

On the Google search results page, the search network displays text ads and extensions. If you use keywords to target certain searches, your ad will appear for people searching for the products or services that you offer. There are several types of YouTube placements. In addition to instream (those videos at the beginning of your video you can skip after 5 seconds) and outstream (at the end of the video), you can also create discovery ads that show up above the YouTube search results as sponsored videos.

The Google Display Network is a network of websites that promote your banners and dynamic ads to website visitors. Targeting websites and users can be done with this network. The Google AdWords system operates on a daily budget, from which a certain amount is deducted each time an action is performed on one of your ads.

Depending on how much return on your investment (ROI) you get from your online advertising, that is the best choice. You can accomplish this by using Google ads, Facebook ads, and Instagram ads. When comparing search ads to, say, social, video, or display ads, the major difference is that search ads pull in visitors from internet users searching for specific queries on search engines, while display and social ads profile users and website content to encourage people to visit your website.

The search ads will work better for you if your business has a specific niche that has a limited market. The “push” technique will work well if your product has a large market or if you have a product that is purchased frequently. What you offer may also make a difference. It makes sense to use Social for offers that are irresistible and likely to be of interest to large numbers of people with specific interests, demographics, or behaviours.