Our Google Ads campaigns are fine-tuned for profit and conversions, bringing you a higher return on every dollar spent. Our Google Ads experts know the best way to put your business in front of buyers who are actively searching for your products and services. Click the button below to see how we can do this for your business.
At our integrated Google Ads agency, we adopt a comprehensive 360-degree approach to your campaign, ensuring seamless synergy between every element (audience, ads and landing page) to drive rapid action and conversions.
Our expert team of Google Ads specialists, UX designers, and copywriters meticulously craft ads and configure conversion optimised landing pages. By working closely together, we ensure that your ads attract the right audience and lead them to convert effectively.
Our team of experienced professionals has the skills and expertise needed to get the most out of your Google Ads campaigns. From building innovative ad copy all the way through to rigorous data analysis. We will find out what’s most effective in driving more sales or qualified leads to your business.
Google Search campaigns are a type of advertising campaign that target specific keywords relevant to a business’s products or services. When users search for specific keywords, the ads appear at the top of the search results page, driving traffic to the business’s website.
These campaigns can benefit you as a business owner by increasing online visibility, attracting potential customers actively searching for your offerings, and providing measurable results through click-through rates and conversions.
With precise targeting options and cost-control features, Google Search campaigns offer an effective and efficient way to reach your target audience, drive relevant traffic, and achieve your marketing goals.
Performance Max campaigns are a type of campaign on Google Ads that utilise machine learning to optimise performance across multiple ad formats and placements, such as Search, Shopping, Display, YouTube, and Discover.
They dynamically allocate your budget to the best-performing placements in real time, maximising reach and conversions. Business owners like yourself can benefit from these campaigns as they can efficiently reach a wider audience across various Google platforms, enhance brand visibility, and achieve better results with automated bidding and targeting.
YouTube campaigns are specifically designed to promote video content on YouTube. With various ad formats like in-stream ads, video discovery ads, and bumper ads allowing you to engage with users at different touchpoints.
You only pay for ‘True Views’ meaning that you don’t pay until a user watches your ad for at least 30 seconds or clicks on the call to action.
One little-known fact about YouTube Advertising is that you can target specific YouTube Channels and even videos with your advertisements.
Display Network campaigns on Google Ads are advertising campaigns that enable you to showcase visual ads, such as banners and images, on a vast network of partner websites and apps.
These campaigns work by leveraging Google’s Display Network, which consists of millions of websites and apps across various industries. The targeting options include contextual targeting, audience targeting, and remarketing, allowing you to reach your desired audience based on interests, demographics, and online behaviour.
Display Network campaigns can help you increase brand exposure, reach potential customers during their online journey, and drive traffic to your website or landing pages, making them a valuable tool for expanding your online presence and attracting new customers.
Gmail campaigns are advertising campaigns that target users through their Gmail inbox. These campaigns deliver ads in a user-friendly and engaging format, resembling emails, making them non-intrusive. They appear at the top of users’ inboxes under the “Promotions” tab, allowing businesses to promote their products, services, or offers effectively.
With precise targeting options like audience targeting, keyword targeting, and domain targeting, Gmail campaigns allow you to reach your desired audience and engage potential customers directly in their email environment.
Gmail campaigns can help business owners like you increase brand awareness, drive traffic to your website, and generate leads or sales by delivering personalised and relevant ads, all while maintaining a seamless and native user experience.
Remarketing campaigns on Google Ads are advertising campaigns that target users who have previously interacted with your website or mobile app. These campaigns utilise cookies or other tracking methods to show targeted ads to users as they browse other websites or use other apps within the Google Display Network.
Remarketing campaigns can help you re-engage with potential customers who have shown interest in their products or services, reminding them of your offerings and encouraging them to return and complete a desired action, such as making a purchase or filling out a form.
By keeping the brand top-of-mind and offering tailored incentives, remarketing campaigns can significantly improve your conversion rates, increase customer loyalty, and ultimately boost business revenue.
Our client Jack from GAC Electrical discusses the growth his business has experienced since beginning a marketing campaign with us.
Schedule a meeting with our in-house senior digital strategist.
As a Google Partner, we generate the best results in the country for our clients. Through industry-leading expertise, innovation & endless optimisation, record-breaking results are only a click away. See screenshots below of our client’s results in some key industries.
As a Google Ads agency, we offer in-depth reporting to our clients, providing weekly snapshots of campaign performance and holding monthly meetings to discuss results and strategise improvements for the upcoming month. Our comprehensive reporting system empowers you with valuable insights into key metrics, ensuring transparency and enabling data-driven discussions as we work on optimising your campaigns and achieving outstanding results that align with your business goals.
When you partner with Imprint Digital, you’ll be receiving years of marketing knowledge. We will get to know your business inside out to make sure that you place the right offer to the right people at the right price.
You’ll stay with us because we’re getting you results, not because you’re locked into a contract. You’re free to cancel at any time.
We’ll always remain in direct communication over the progress of your account. We’re always proactive with our communication so you’ll never have to worry about anything because we’d already be on it.
You’ll always have full access to all your accounts and full visibility of what you’re paying for.
Data-driven decisions guide all our account optimisation choices. Additionally, we continuously conduct split and multivariate tests to ensure optimal outcomes for your account.
We work with you, not for you. Our world revolves around you. We’ll always do whatever it takes to make sure that you’re happy and even teach you a few things along the way.
Google is always releasing updates and changes to their advertising policies. We’re always learning every day to stay on top of these changes to make sure that your account does not fall behind.
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Google Adwords is a way for businesses to promote their goods and services through Google ads search results. It does not stop there. Adwords also enables advertising through other search engines that have partnered with Google and YouTube, Display advertising and Google Shopping.
Based on a daily budget set by the advertiser, Adwords allows for bidding on clicks, impressions or YouTube views. Every time a user clicks on your ad or a certain number of users have seen them (impressions) a certain amount is deducted from your daily budget.
Google ads account investment requirements are flexible. Budgets to suit your businesses objectives and current size can be customised effectively by researching the best keywords for your industry.
Daily budgets for small to medium businesses are usually set from $15 to $100 per day depending on the industry.
For businesses in a more competitive space the cost per click will be much higher.
For example: If you are in a competitive business where the cost per click is around £30. You have a daily budget of £100. You going to get about 10 clicks every three days.
The average conversion rate for our service-based clients is 35%.
So over 3 days you’re going to get 3 enquiries. which will have cost you $90. If you get one new customer from that and make an average of $180 net-profit per new customer, then you have a ROI of 200%
Both SEO and Paid Google ads (PPC) are effective way to market a business online. When considering which of the two will be the most effective for your business there are several differences to take into consideration.
Paid search Google search ads appear at the top of the search engine above the organic SEO results.
Google allows for 4 at the top and 3 at the bottom.
Clicks from your results in the SEO section do not cost any money, however getting an organic search result can take time (usually 3-6 Months).
Using Remarketing to tag and follow your previous organic visitors can be a very powerful method. In this way using a combined SEO and paid advertising strategy is the most effective way to get the best ROI from your investment.
Setting up a Google Ads campaign is quite complicated if you are doing it well, and involves a good knowledge of the platform. It’s not just clicking a few buttons. Setting up a new campaign involves the following, and more :
…and lots more.
This takes a lot of time, but ultimately it means your money will go further, and you’ll get better returns. We’ll set up campaigns that will definitely save you money, get you the results you’re after.