Imprint Digital Marketing Agency

Unlock Your Businesses
True Potential

Our experienced team of marketers will help you get the most out of your marketing campaigns. If you’re ready to unlock your business’s true potential, click the button below.

The services that will unlock your businesses potential

Our services are designed to get you more traffic, leads and sales.

Google Ads Management

Your prospective customers are searching for your products and services on Google. We’ll connect them with your business.

Facebook & Social Marketing

We use advanced audience segmentation and to find your ideal customer on Facebook and Instagram and then create powerful campaigns to make sure that the buy from you instead of your competitors.

Search Engine Optimisation

SEO is the best investment you can make because organic traffic is essentially free traffic. With our SEO service, we’ll craft and implement an SEO strategy that will get you ranking for your most profitable keywords.

Conversion Rate Optimisation

A small percentage of your website traffic actually convert into customers. Our CRO Service will increase your conversions by maximising the percentage of website visitors that turn into paying customers.

Email Marketing

If done correctly, email can be your highest converting marketing channel. We’ll help you harness the power of automation and complex drip sequences to get the most return from your email list.

Web Design & Development

We’ll design and build you a website that works for you. Your new site will not only look incredible but will have the functionality to match your ambition.

Are you ready to start growing?

We deliver results for every kind of business

No matter what industry you’re in, we will meticulously understand everything about your business so we can get you the results you deserve.

Sky-Accountants Tech-Force The-Career-Academy Shaver-Shop Strand-Bags Massels-_-Co-Lawyers Bright-Smiles-Dental Response-Electrical Eden-Brae-Homes New-Growth-Landscaping Brain-Sensei Car-Giant
Case Study

Brighter Smiles Dental

Brighter Smiles Dental is a Melbourne based dental practice that provides a full range of dental services. Brighter Smiles realised that more and more patients were searching for dental services through digital channels. Dr Lee then came to Imprint with the single goal of getting their practice a strong online presence in order to get their business in front of users.

Think of us as your growth partner

When you partner with Imprint Digital, you’ll be partnering with Australia’s best digital marketers. With over 20 years combined experience, our team knows what it takes to make your business succeed online.

Let's get in touch

Frequently Asked Questions

Digital Marketing can be done in several ways. Google and Facebook are currently the two largest advertising platforms. With Google, you can run ads via the Google Display Network, YouTube, Google Shopping, Gmail, and of course its Search Networks. With Facebook, you can run ads via Facebook, Instagram and WhatsApp.

Using a daily budget, business owners can run paid ads on both of these platforms. Through Facebook ads and Google ads, you can direct people to landing pages. Additionally, Facebook ads allow you to use native Facebook lead forms to collect users’ contact information. Generally, online advertising campaigns are charged by the click, impression, or view. Your ads will stop running once your daily budget is exhausted.

The team at Imprint has over 20 years of combined online marketing experience. Throughout this time, Imprint Digital has developed marketing formulas that are applicable to any industry. Our sole focus is to maximize your return on investment. How do we do it? We only focus on advertising campaigns that turn a profit for your business.

Each lead and sale is tracked, the LTV (average customer lifetime value) compared to the CPA (cost per acquisition of a new customer) is calculated, and we provide advice based on the data. A bigger budget does not necessarily mean a bigger campaign. Scaling a campaign to accelerate business growth requires taking into account sales volume vs. sales margin.

We do not leave any stone unturned when setting up and managing online marketing campaigns at Imprint. Some of the tools we use are:

  • Google Tag Manager
  • Google Optimize
  • Google Analytics
  • Data Studio
  • Call Tracking
  • Zapier Integrations
  • Software that detects click fraud
  • Machine-learning powered bidding software
  • Detailed conversion tracking
    Bidding on ads based on return on the investment

When you are doing Google Ads correctly, it can be complicated, and you need to have a good understanding of the platform to get the most out of it. Adding ads is not as easy as it sounds. Here are some steps to get you started:

  • Identifying your advertising objectives
  • Knowing your products and how to make them profitable
  • Choosing the most appropriate campaign type
  • Keyword research

How to create the best campaign structure to drive down costs

It may be necessary to create several AdWords campaigns in order to make your campaign more effective

  • Make your ads more compelling by creating many ‘ad extensions.’
  • It’s not unusual to have 100’s of ad variations in a simple campaign if done right.
  • If using display, creating, or contributing to several different banner ads
  • Adding conversion tracking to Google Analytics (a simple process, though it can also take a lot of time)
  • Conversion tracking requires minor adjustments to your website

… and so much more.

Taking this approach will allow your money to go further and yield better returns, but it takes time. The campaigns we’ll set up for you will definitely save you money as well as provide you with the results you’re looking for.

The typical budget for most of the campaigns that we run hovers around the $1,500 per month figure. The main thing we care about here at Imprint is the return on ad spent, or how much money are you getting out for the money you put in. All inquiries and sales that you get from the campaigns we manage are tracked in detail, and we work closely with you to determine the average cost per acquisition of a new customer.

Our team will analyse your advertising investment against your average lifetime value (or average initial sale value) of a customer, allowing us to accurately determine whether or not the campaign is profitable. Successful Search Engine Optimization, Facebook Ads, or Google Adwords campaigns don’t cost a thing. In fact, they generate income! A better question would be how much money can you make from online advertising campaigns? Our clients have seen a return on investment exceeding 40 x and even more.

Google allows you to advertise through a variety of channels. Your business can be promoted on Google Search, YouTube, the Display Network (which includes Gmail ads), and Google Shopping by using Google ads.

On the Google search results page, the search network displays text ads and extensions. If you use keywords to target certain searches, your ad will appear for people searching for the products or services that you offer. There are several types of YouTube placements. In addition to instream (those videos at the beginning of your video you can skip after 5 seconds) and outstream (at the end of the video), you can also create discovery ads that show up above the YouTube search results as sponsored videos.

The Google Display Network is a network of websites that promote your banners and dynamic ads to website visitors. Targeting websites and users can be done with this network. The Google AdWords system operates on a daily budget, from which a certain amount is deducted each time an action is performed on one of your ads.

Depending on how much return on your investment (ROI) you get from your online advertising, that is the best choice. You can accomplish this by using Google ads, Facebook ads, and Instagram ads. When comparing search ads to, say, social, video, or display ads, the major difference is that search ads pull in visitors from internet users searching for specific queries on search engines, while display and social ads profile users and website content to encourage people to visit your website.

The search ads will work better for you if your business has a specific niche that has a limited market. The “push” technique will work well if your product has a large market or if you have a product that is purchased frequently. What you offer may also make a difference. It makes sense to use Social for offers that are irresistible and likely to be of interest to large numbers of people with specific interests, demographics, or behaviours.