Search engines look at 3 primary factors when trying to understand all of the websites in their index: authority, relevancy, and crawlability. We’ll skip crawlability to keep things simple. Crawlability gets more into the technical side of SEO, and ain’t nobody got time for that.

Authority is a measure of how reputable your website is in the eyes of Google and other search engines. Sticking with our pie example, authority is a measure of how big your pie is. Everybody loves pie, so focus on making yours as big as possible.

Relevancy helps Google to understand what your website is about so it can send the right people to your website. In other words, Relevancy is all about making that 50% of your pie that comes from search engines taste better. Nobody wants a lot of bad pie, so as your pie gets bigger, it becomes more and more important to focus on relevancy.

If you type “cars” into Google, Google will sift through trillions of webpages and order them based on how trustworthy they are, and how relevant they are to “cars”.

Yes, your business should be investing in SEO. Search engine optimization offers a way to increase traffic without paying for each and every click.

When you run PPC ads, you’ll be charged for every single click that comes to your website through that channel.

However, if your website ranks organically on the search engines, this traffic is essentially free (at least in terms of a cost-per-click). Of course, it takes investment into skills and resources to rank a website on the search engine results page.

A “keyword” is the individual word, or phrase, someone gives when using a search engine to find a product, service or information. For example, if you’re looking for a roofing company in your area, you might type in “roof.” That’s an example of a keyword.

Or you might type in “roofing companies near me.” That’s also considered a keyword; though technically it would be better to call that a “keyword phrase.”

When it comes to keywords for search engine optimisation, you ultimately want to identify the most important keywords your target audience is using, then make sure you show up on Google [and other search engines] for those keywords.

A question that’s always asked is whether a business should invest in SEO, PPC, or both. It’s the age-old SEO vs. PPC debate.

In an ideal world, a business should balance multiple marketing channels to avoid a reliance on any single source of traffic (and conversions). But, especially for smaller businesses, budget is often a challenge, and resources must be allocated efficiently. Funds aren’t endless.

Even in this instance, it’s essential to balance a long-term SEO strategy with a small but targeted PPC campaign.

There are many facets to search engine optimization. But, if you’re just getting started, there are a few key points you should consider. First, make sure to optimize your website for the keyword phrases your target audience is searching.

Once you’ve identified what your audience is looking for, focus on creating relevant and highly valuable content on your website. The content should answer every question your target audience is asking and should ask.

Next, make sure you’re developing great relationships with other websites and making it so those websites create links to your website. When someone links to you, this is called a backlink. You want as many high quality backlinks as you can get.

Contact us if you’re you’d like us to setup and manage your SEO campaign for you while you focus on managing your business.