Our Work
The Career Academy
The Career Academy is a global online educational provider providing online education to students across Australia, The UK, Ireland, New Zealand and Singapore.
Web Design & Development
Conversion Rate Optimisation
73% decrease in CPA
You’ll stay with us because we’re delivering results, not because we locked you in.
205% increase in sales
You pay Google directly, so you know we have zero mark-up on cost-per-click.
Introduction
The Career Academy is a global online educational provider providing online education to students across Australia, The UK, Ireland, New Zealand and Singapore. They have over 20,000 students studying courses ranging from accounting and bookkeeping to hospitality and tourism.
Challenge
The Career Academy was looking for a way to increase their conversion rate. They came to us with a plan on improving the user experience, essentially simplifying the entire layout of their product pages.
Solution
Imprint conducted a deep audit of their website. We found a lot of issues with broken links and pages not working as intended thus affecting the user experience. After the audit, we then went on to implement new product pages, ensuring that consistency is maintained amongst their Australian, New Zealand and Irish operations.