Google Ads For Legal Professionals

Get More Customers For Your Legal Practice With Google Ads

We know how to grow law firms with the power of Google Ads! We boast conversion rates up to 40% & generate our clients up to 7x more leads than the average advertiser.

4.5 (514)
220 Five Star Reviews

A Sneak Peak On The Results We’ll Grow
Your Law Firm With Google Ads


Bottom Of The Funnel Focus

We obsess over delivering our clients phone calls, form submissions and leads on tap. To do this we have developed a unique strategy that targets “high-intent” buyers on the Google Ads platform

Custom Built Landing Pages

We have battle-tested 100’s of landing pages and know exactly what’s going to convert your ideal client! We offer a landing page or pages (where required) in our Google Ads package.

An Awesome Offer

The third and final piece of our Google Ads “lead lever” is a unique industry-specific offer that will compel your clients into taking action. Forget about wasting money on paid traffic with our marketing prowess.

What you’ll get when you partner with us

Imprint offers custom, results-focused Google Ads solutions for law firms
with aggressive growth goals and complicated business environments.

Unlimited Keywords

We use as many keywords as are required within your Google Ads account to deliver consistent long-term results.

Click Fraud Protection

We utilise industry-leading software to protect our clients ad budgets from being wasted on competitors and bots.

Transparent Weekly Reporting

Don’t ever feel like you’re not kept in the loop about your
business success on Google Ads. Our transparent and in depth
monthly reports are a client favourite.

Google Call Tracking & Forwarding Numbers

As a specialist Google Ads partner agency we utilise advanced Google call tracking, which involves setting up a unique set of forwarding numbers so we know exactly how many calls you get.

High Converting Landing Pages

Our custom built landing pages convert your potential clients into ready-to-buy-leads at up to 40%. Much better than the average 2-4% conversion rates.

Conversion Tracking

On top of our call tracking, we also make sure to track all meaningful lead actions on your custom landing page so that the Google Ads system can optimise for long term success.

Fixed Monthly Fees

Rest assured that your monthly costs are set with us. Don’t ever be forced into spending more by an agency who is taking a percentage from you!

Local, State Or National Targeting

Whether you’re a local pest control company servicing 10-15km or a national multi-level legal firm servicing all of Australia, we know how to target for volume, intent and results.

Industry & Competitor Analysis

Before the ad is built we conduct in depth competitor and industry research to position you as the premiere brand you already are.

Negative Keyword Lists

Rest assured that your monthly costs are set with us. Don’t ever be forced into spending more by an agency who is taking a percentage from you!

Expert Ad Copy Development

With world class brands in our portfolio, we construct ad copy that will constantly rotate, always appearing up to date and impactful.

Monthly Director’s Call

Never feel like “just a number” again. Our director personally calls all of our clients at least once per month to review their accounts.

How to get started

Getting a brand new website for your legal practice is very simple.


Click the get started button below

Click get started below and fill in the details. You’ll then be contacted by our team about bringing your business online.


Speak about your advertising objectives

Speak to a friendly team member at Imprint about your advertising goals and we’ll make a plan on how we’ll make that a reality.


Start receiving an influx of leads for your business

Wake up every morning with an inbox full of hot, ready-to-buy leads and start scaling your business.

Our Simple Pricing Plans

We stand by our performance so we do not offer any lock-in contracts.
You’re free to cancel at any time.

Setup Fee

Our Google Ads professionals will set up a winning campaign for your bookkeeping business.

$99 $299 + GST (Save $799!)/ Per Month Billed Annually

Management Fee

We will continually optimise your ads to ensure That you’re getting the best results.

$499 $499 per month + GST / Per Month Billed Annually

What you’ll get when you partner with us

Imprint offers custom, results-focused Google Ads solutions for law firms
with aggressive growth goals and complicated business environments.

No Lock-In Contracts

You’ll stay with us because we’re getting you results, not because you’re locked into a contract. You’re free to cancel at any time.

Open, Proactive Communication

We’ll always remain in direct communication over the progress of your account. We’re always proactive with our communication so you’ll never have to worry about anything because we’d already be on it.

Complete Account Transparency

You’ll always have full access to all your accounts and full visibility of what you’re paying for.

Data Driven Decisions

You’ll stay with us because we’re getting you results, not because you’re locked into a contract. You’re free to cancel at any time.

A True Marketing Partner

We work with you, not for you. Our world revolves around you. We’ll always do whatever it takes to make sure that you’re happy and even teach you a few things along the way.

We Stay On Top Of Marketing Trends

Google is always releasing updates and changes to their advertising policies. We’re always learning every day to stay on top of these changes to make sure that your account does not fall behind.

Here’s What Our Clients Are Saying

“I just want to say that the team at Imprint have been absolute lifesavers for me because I was not happy with my previous agency. They charged so much money for extremely mediocre results. Since signing up with Imprint, I’ve been getting A LOT of leads and I couldn’t be happier.
Adam C

Cutting Edge Conditioning

“I found Imprint from a Facebook Ad, and they have been amazing to work with. They helped me set up and manage my Google Ads campaigns and Analytics. Can’t recommend them enough.”

Daniel H

The Career Academy

“I absolutely love the team at Imprint! My account manager Boris is always giving me a call to check up and see the quality of leads that I’m receiving. His also always there to answer any questions. Truly exceptional service!”

Kenn C


“Imprint have been amazing to work with. We’re getting a steady stream of leads so the business is now ticking along nicely.”
Sam K

BAC Electrical

Frequently Asked Questions

Have any more questions? Contact Us

Google Adwords is a way for businesses to promote their goods and services through Google ads search results. It does not stop there. Adwords also enables advertising through other search engines that have partnered with Google and YouTube, Display advertising and Google Shopping.


Based on a daily budget set by the advertiser, Adwords allows for bidding on clicks, impressions or YouTube views. Every time a user clicks on your ad or a certain number of users have seen them (impressions) a certain amount is deducted from your daily budget.

Google ads account investment requirements are flexible. Budgets to suit your businesses objectives and current size can be customised effectively by researching the best keywords for your industry.


Daily budgets for small to medium businesses are usually set from $15 to $100 per day depending on the industry.


For businesses in a more competitive space the cost per click will be much higher.

For example: If you are in a competitive business where the cost per click is around $30. You have a daily budget of £100. You going to get about 10 clicks every three days.


The average conversion rate for our service-based clients is 35%.


So over 3 days you’re going to get 3 enquiries. which will have cost you $90. If you get one new customer from that and make an average of $180 net-profit per new customer, then you have a ROI of 200%

Both SEO and Paid Google ads (PPC) are effective way to market a business online. When considering which of the two will be the most effective for your business there are several differences to take into consideration.


Paid search Google search ads appear at the top of the search engine above the organic SEO results.


Google allows for 4 at the top and 3 at the bottom.


Clicks from your results in the SEO section do not cost any money, however getting an organic search result can take time (usually 3-6 Months).


Using Remarketing to tag and follow your previous organic visitors can be a very powerful method. In this way using a combined SEO and paid advertising strategy is the most effective way to get the best ROI from your investment.

Setting up a Google Ads campaign is quite complicated if you are doing it well, and involves a good knowledge of the platform. It’s not just clicking a few buttons. Setting up a new campaign involves the following, and more :


  • Understanding your advertising objectives
  • Understanding your products and profitability of them
  • Deciding which campaign types are most appropriate
  • Keyword research
  • Creating the correct campaign structure to drive down costs
  • Your campaign ideas may result in several AdWords campaigns being created to be more effective
  • Creating many ‘ad extensions’ to make your adverts more compelling
  • Writing copy for many different adverts
    (It’s not uncommon for a ‘simple’ campaign to have 100’s of ad variations if done well)
  • Creating or providing input to several different banner adverts (if using display)
  • Setting up conversion tracking within Google Analytics
    (this can be simple, but can also be very time consuming)
  • Minor modifications to your website to allow conversion tracking


…and lots more.


This takes a lot of time, but ultimately it means your money will go further, and you’ll get better returns. We’ll set up campaigns that will definitely save you money, get you the results you’re after.

Your campaigns need to be managed and optimised regularly to make them work better over time, and allow you to expand on them.


This involves creating new ad groups and keywords, pausing ads or keywords that aren’t working, making suggestions about new campaigns, checking if the budget is adequate and making suggestions around where to increase it, ensuring your ads aren’t being shown for irrelevant keywords and lots more.


The advertising space isn’t static. There’s millions of calculations performed in a real time auction every time an ad is displayed. Optimising it means your campaigns will continue to improve and expand. Even if nothing was touched, and other advertisers started new campaigns, your results could be very different on a week to week or month to month basis.

There are some great staff at Google but when you call the main helpline you are unlikely to get the same person. If you do they have to help many people and will not be able to help with more detailed elements like tracking return on investment and discussing the best goals to set up in Analytics to measure.


To get started with Google Ads, click here to sign up. Once filling in the form, one of our expert Google Ads Consultants will call you to better understand your business and your goals. From there we’ll personally make it our goal then unlock your businesses true potential.

Let’s Get Started

Let’s Grow Your Law Firm With Google Ads

It’s time to start harnessing the power of Google Ads to grow your business. Fill in this form and one of our expert Google Ads consultants will contact you, find out what your goals are and help you achieve them.

Time to grow your business