Get More Customers For Your Legal Practice With Google Ads

Google Adwords is a way for businesses to promote their goods and services through Google ads search results. It does not stop there. Adwords also enables advertising through other search engines that have partnered with Google and YouTube, Display advertising and Google Shopping.

Based on a daily budget set by the advertiser, Adwords allows for bidding on clicks, impressions or YouTube views. Every time a user clicks on your ad or a certain number of users have seen them (impressions) a certain amount is deducted from your daily budget.

Google ads account investment requirements are flexible. Budgets to suit your businesses objectives and current size can be customised effectively by researching the best keywords for your industry.

Daily budgets for small to medium businesses are usually set from $15 to $100 per day depending on the industry.

For businesses in a more competitive space the cost per click will be much higher.

For example: If you are in a competitive business where the cost per click is around $30. You have a daily budget of £100. You going to get about 10 clicks every three days.

The average conversion rate for our service-based clients is 35%.

So over 3 days you’re going to get 3 enquiries. which will have cost you $90. If you get one new customer from that and make an average of $180 net-profit per new customer, then you have a ROI of 200%

Both SEO and Paid Google ads (PPC) are effective way to market a business online. When considering which of the two will be the most effective for your business there are several differences to take into consideration.

Paid search Google search ads appear at the top of the search engine above the organic SEO results.

Google allows for 4 at the top and 3 at the bottom.

Clicks from your results in the SEO section do not cost any money, however getting an organic search result can take time (usually 3-6 Months).

Using Remarketing to tag and follow your previous organic visitors can be a very powerful method. In this way using a combined SEO and paid advertising strategy is the most effective way to get the best ROI from your investment.

Setting up a Google Ads campaign is quite complicated if you are doing it well, and involves a good knowledge of the platform. It’s not just clicking a few buttons. Setting up a new campaign involves the following, and more :

• Understanding your advertising objectives
• Understanding your products and profitability of them
• Deciding which campaign types are most appropriate
• Keyword research
• Creating the correct campaign structure to drive down costs
• Your campaign ideas may result in several AdWords campaigns being created to be more effective
• Creating many ‘ad extensions’ to make your adverts more compelling
• Writing copy for many different adverts
  (It’s not uncommon for a ‘simple’ campaign to have 100’s of ad variations if done well)
• Creating or providing input to several different banner adverts (if using display)
• Setting up conversion tracking within Google Analytics
  (this can be simple, but can also be very time consuming)
• Minor modifications to your website to allow conversion tracking

…and lots more.

This takes a lot of time, but ultimately it means your money will go further, and you’ll get better returns. We’ll set up campaigns that will definitely save you money, get you the results you’re after.

Your campaigns need to be managed and optimised regularly to make them work better over time, and allow you to expand on them.

This involves creating new ad groups and keywords, pausing ads or keywords that aren’t working, making suggestions about new campaigns, checking if the budget is adequate and making suggestions around where to increase it, ensuring your ads aren’t being shown for irrelevant keywords and lots more.

The advertising space isn’t static. There’s millions of calculations performed in a real time auction every time an ad is displayed. Optimising it means your campaigns will continue to improve and expand. Even if nothing was touched, and other advertisers started new campaigns, your results could be very different on a week to week or month to month basis.

There are some great staff at Google but when you call the main helpline you are unlikely to get the same person. If you do they have to help many people and will not be able to help with more detailed elements like tracking return on investment and discussing the best goals to set up in Analytics to measure.

To get started with Google Ads, click here to sign up. Once filling in the form, one of our expert Google Ads Consultants will call you to better understand your business and your goals. From there we’ll personally make it our goal then unlock your businesses true potential.